In the past decade alone, social media has managed to quickly revolutionize virtually every industry in the world, and fashion and fashion journalism are certainly no exceptions. In the fashion world, social media has brought connectedness, innovation, and diversity to the industry. Instagram, for example, functions as a live magazine, always updating itself with the best, most current trends while allowing users to participate in fashion rather than just watch from afar.
The life of a teen is filled with lots of stress. Through these pivotal high school years, decisions need to be made. How are my grades progressing?
If you have just finished another fashion-related argument with your teen -- her skirt is too short; that outfit is too expensive -- you might be ready to throw in the proverbial towel. Style, clothing and fashion can become a touchy subject in the home, especially when your teen is experimenting with new looks or when she is constantly begging for funds to support her fashion habit. By understanding why fashion is so important to your teen, you might learn when to pick your battles and when to stand your ground.
Fashion has changed. For better or for worse remains to be seen but there is evidence abound that the industry has gone through a transformation because of social media and one that may last forever as we become more and more technology dependent. How so?
Media influence on teenagers can be deliberate — for example, advertising is often directed at children and teenagers. This means that children and teenagers are increasingly conscious of brands and images. Media influence can also be more indirect.
However, my year-old brother seems to want everything in sight. He has expensive taste to be so young, but in today's connected world, it doesn't surprise me one bit as teens of the '10s are so different from teens of the '90s and '00s. Once pictures from an event or red carpet hit the 'net, they are immediately posted on Instagram with brand tags.
Emily Moorlock does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment. Republish our articles for free, online or in print, under Creative Commons licence. New pencil cases, shoes, bags and coats might line the classrooms, but for many parents, the additional financial strain associated with sending their teenagers back to school can be significant.
It comes from the fact that teens have higher spending aptitude than adults and will become adult consumers too in the future. This kind of targeted advertising and marketing begins its root during the s. Teenagers constitute a significant chunk of the potential market for the local and international fashion retailers.