Keep abreast of significant corporate, financial and political developments around the world. Stay informed and spot emerging risks and opportunities with independent global reporting, expert commentary and analysis you can trust. By subscribing with Google you will be billed at a price in your local currency.
In fact, the person in charge often looks down their nose at the creative types trying to piece together a believable, interesting and competitive brand for their organisation, product or service. Which is why the following is the exception, not the rule, which is why we thought it was interesting. So… rather than listen to us… perhaps some of you would rather listen to him.
They pull this off quite well almost all the time, but their Virgin Mobile brand could use some serious work. A quick mockup I made, something like this would be a great starting point. All in all, the above is minor compared to this last thing they do that irritates me most.
Rumours of the demise of Virgin Mobile which began circulating in April have been confirmed today with Optus confirming that the Virgin Mobile brand will be phased out over the next two years. Optus themselves are a wholly owned subsidiary of Singapore based telecommunications company Singtel and are currently the second largest telco in Australia. An Optus spokesperson has said that Virgin Mobile customers will be able to continue using their service, which operates on the Optus network.
Optus has said it is working to find employment opportunities for Virgin Mobile Australia staff in other parts of its group of companies as it moves to phase out the budget telco brand over the next two years. The Singtel subsidiary confirmed on 23 May that it would cease using the Virgin Mobile brand in Australia, a move that will reportedly threaten up to jobs across Australia. At the same time, Optus said that it will begin contacting customers in the coming days to let them know their options as the Virgin Australia brand is wound down.
Over almost five decades, the Virgin company name and logo has emerged from relative obscurity, to represent one of the best-known businesses in the world. Though the Virgin brand was born in the UK, making it an amazing quintessentially British brand, its impact has spread across the globeand even into the stars above. Whether in health, entertainment, travel, or communications, the Virgin brand has earned its place as one of the most desirable, and well-known companies in the universe.
We believe people deserve flexibility, choice and a fair deal, with services and products that meet all their expectations. Want to experience the future of mobile? Which means that we get to leverage great economies of scale in order to bring you more unique and innovative products and value. Conceived in by Sir Richard Branson, the Virgin Group has gone on to grow successful businesses in sectors ranging from mobile telephony, travel, financial services, leisure, music retail, holidays and health and wellness.
Bites offers users a variety of entertainment services to fill moments when they are left hanging around with time to kill, toying with their mobile phone. It offers opinion and stories on celebrities, music and sport as well as quizzes and the chance for users to send in their own material. The two-way entertainment stream, where users can access and provide information, is designed to create a dialogue between Virgin Mobile and its customers. Start devised the creative theme of fighting boredom.